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Title: Impact of E-Services Quality on E-Loyalty in Paltel E-Satisfaction as a Mediating Variable
Authors: Alkhateeb, Maan
Keywords: e-loyalty , e-satisfaction, e-service
Issue Date: Jul-2020
Publisher: international journal of web portals
Citation: Alkhateeb, M. A. (2020). Impact of E-Services Quality on E-Loyalty in Paltel E-Satisfaction as a Mediating Variable. International Journal of Web Portals (IJWP), 12(2), 81-101.
Series/Report no.: 12(2);81-98
Abstract: E-loyalty has received great interest from researchers as a key element for customer retention and the growth of firms as well as gaining new customers. This study aims to investigate the impact of the electronic website services quality on e-loyalty in the companies listed within Paltel using electronic satisfaction as a mediating variable. Seven dimensions of e-service quality are examined including content, structure, interaction, presentation, responsiveness, e-security, and reliability. The quantitative research approach is conducted on the returned 393 valid surveys. The findings revealed and emphasized the role played by e-satisfaction as a mediating variable between the independent variable's dimensions and the independent variable
metadata.dc.identifier.doi: 10.4018/IJWP.2020070105
Appears in Collections:Business and Economics Faculty

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